Learn how to create Facebook ads in the Power Editor in this video.
After you create your Facebook PPC campaign and ad set, you are ready to create your advertisement.
If you haven’t got those setup, here are the tutorial videos:
How to create a Facebook PPC campaign: https://www.youtube.com/watch?v=FmzGjCjmvKY
How to create a Facebook Ad Set: https://www.youtube.com/watch?v=9iZ_feO4VmM
Also, be sure to watch this video where I go over some extremely successful Facebook ads from my swipe file so you can understand what kind of messaging works best: https://www.youtube.com/watch?v=hCQFsD7HeTM
Last link before getting more into the FB Ads… If you need help with Copywriting, this book is what I recommend you use to create compelling ads : https://www.amazon.com/Great-Leads-Easiest-Start-Message-ebook/dp/B007I6MEUI
Understanding how the Facebook user uses their platform and the concept of interruption marketing is important so you can design a solid ad in Facebook.
The first content a user is exposed to is the top ad text above the image.
This is your hook and needs to grab the attention and pique the interest of your user quickly to engage them and get them to consider your message and offer.
After the hook in the ad, they will see your image. You are able to use shutterstock stock images in Facebook ads through the power editor by clicking on the ‘Stock Images’ button.
Below the image is your headline. The headline is often the most important part of your ad, but on Facebook it is more similar to the call to action in the ad since it is below the ad image.
Finally you have the description text, url text and the call to action image.
This video shows you exactly where in the Facebook power editor to find an edit all of these fields!
If you like this video and want more tutorials on how to advertise on Facebook by runing Facebook ads, view this playlist: https://www.youtube.com/watch?v=9iZ_feO4VmM&list=PL0sOKzn__yK2WLfPcyzwnULUV3uy8031s
And be sure to subscribe to the channel to get the next marketing videos as they are released….
Video Rating: / 5
A less talked about change, but a very big change nonetheless.
Previous video – https://youtu.be/QjIOPkDs2uE
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Tobu & Syndec – Duck: https://www.youtube.com/watch?v=p7ZsBPK656s